Cent Pour Cent Padel
Conversion-optimized landing page and Google Ads setup for a European padel court manufacturer focusing on performance marketing.
The Challenge
For the European market, the padel court manufacturer had no fast, focused landing page for paid traffic. The existing website was too generic for that – visitors coming from Google Ads didn't find what they were looking for.
What was needed was a page that gets prospects straight into a conversation – above all on mobile, with as few detours as possible, ideally via WhatsApp.
The Approach
I built a landing page optimized for exactly one goal: turning ad clicks into sales conversations. The design is dynamic but restrained – sporty without looking unserious.
The page is strictly mobile-first, because the target audience arrives almost exclusively on smartphones. A direct WhatsApp CTA is the primary conversion path, backed by GA4/GTM tracking that lets the campaigns be optimized continuously.
Outcome
- More inquiries from the same ads: the clear mobile CTA structure converts far better than the old website did.
- Google Ads campaigns have run on cleanly measurable conversions since launch.
- Hardly any drop-off from waiting: the page scores 100/100 on Core Web Vitals.
- Prospects reach out directly via WhatsApp – the shortest path from click to conversation.
Technical Details
Frontend
Next.js and Tailwind CSS – a lean setup with no unnecessary libraries, so the page loads instantly even on mobile networks.
Integration
WhatsApp Business API for instant lead communication.
Tracking
Precise event tracking via Google Tag Manager for Google Ads.
Performance
100/100 Core Web Vitals for maximum ad efficiency.
